There’s a big difference—almost a gap—between how large companies operate in our industry compared to smaller businesses like mine. Most of the big companies only worry about sales, not customer care. In many cases, they don’t give the customers real options but instead push products or services without considering what’s best for them.
For us, it’s all about providing options. We always try to put ourselves in the shoes of our customers and treat them as we would want to be treated. That principal shapes everything we do. Most consumers today are looking for someone they can trust, and trust
is what our business is built on.
Now, of course, pricing matters. There are always price-conscious customers who prioritize cost above all else, regardless of quality. But many homeowners want more—they want someone they can rely on, someone who prioritizes their needs over making a quick sale. The sad fact is, our industry has developed a reputation similar to other professions like dentistry or law, where trust can be an issue. It's mostly because of the way some of the larger companies work, focusing on upselling rather than genuinely solving problems.
At Selective Air, we focus on being customer centric. We don’t come in with a sales pitch or a quota to meet. Instead, we focus on understanding what our customers need and offering real solutions. That is really the core of my brand: honesty, reliability, and treating people the way they deserve to be treated. One of the ways we deliver on this promise is through service contracts. These contracts are a key part of our business, helping customers maintain their systems efficiently. In the next blog we will explore what a Selective Air Contract looks like and what a typical maintenance call is.
Quick Links
Our Services
Contact info
Texas, USA
Email :
selective.airpro@gmail.com
24/7 Call :
469-686-9806
Hours: Mon-Fri 8am - 7pm,
Closed Sat & Sun
Texas license number: TACLA136030E
Quick Links
Our Services
Contact info
Texas, USA
Email :
selective.airpro@gmail.com
24/7 Call :
469-686-9806
Hours: Mon-Fri 8am - 7pm,
Closed Sat & Sun
Texas license number: TACLA136030E